Marketing is constantly evolving. While some trends have cemented themselves in the digital space, new and innovative strategies are always on the horizon. If you’re looking to enhance your online presence and digital footprint, read on for 5 powerful digital marketing trends that you should consider for your business.
Digital Marketing Trends to Implement for 2022:
Finding channels to reach and communicate with potential customers will continue to be an essential part of your marketing strategy. Incorporating personalized content, products, and messaging can help your brand engage with and provide value to your target market. Additionally, taking the time to understand how your audience uses each marketing channel and then personalizing the messages you create can help you come across to consumers in a way that is most appealing to them.
Create Unique, Valuable Content
Consumers tend to gravitate towards unique, valuable content; however, it’s not enough to just create stories. Content that has a distinctive approach or perspective can help it stand out amongst the wealth of articles, videos, and other forms of content on the internet.
Whether your target market is B2B or B2C, you can benefit from quality content. Delivering messages and stories about your products or services is important, but don’t mistake it for “selling” your brand. Consumers don’t want to hear about how great YOU think your product or service is. They want to know how it will solve their problems or make their lives better. Finding the right balance with your content can help competitively position your business while developing your brand’s digital footprint and increasing awareness.
Get Ahead with Conversational Marketing
Modern marketing is more conversational than ever. Consumers today want more from their buying experience – they want to feel connected. Advancements in automation and AI will continue accelerating in 2022 (which is another major trend to keep an eye out for!), which means brands will now have more opportunities to make traditional marketing more interactive. AI tools such as live chat, chatbots, and voice assistants – combined with valuable tools and content – can help you start conversations and engage customers at every stage of your marketing and sales funnel.
Adopt Marketing Automation
Data-driven, personalized marketing campaigns are dominating. Now is the perfect time to consider segmenting your audiences and introducing unique strategies, content, and list sizes based on your target focuses and individual needs. Incorporating conversational marketing alongside automation approaches will help you build stronger relationships with your customers, gently push them through the funnels, and learn more about them.
Increase Your Online Reviews
In today’s market, most consumers start their buying journey with an online search. Researching products or services and reading reviews are a just few ways potential customers narrow down their choices. So, online reviews can be a powerful medium in attracting – or losing – potential clients. Having a healthy number of reviews will assist consumers in their purchasing process while simultaneously building trust even before their first interaction with your business. (It’s also important to have an online reputation management system in place to ensure you’re addressing reviews – good or bad.)
Want more digital marketing trends? Check out our past blog on 5 Marketing Trends That Will Impact Your Business for other initiatives that will continue to be impactful.
How IGNITE On Purpose Can Help
Keeping up with new trends while implementing effective growth strategies can be challenging for small business owners, but it’s an essential part of scaling a business.
At IGNITE On Purpose, our team of marketing professionals consistently research and deploy new marketing initiatives to help our clients grow. We do not, however, believe in simply “chasing trends.” Our Authentic Demand Generation program focuses on deploying strategies that will help move the needle for your business – not just what’s new. Explore our website for more information on our service offerings and revolutionary Pay-for-Performance model.
Get started with a marketing solution that will help you stay front of mind. Contact us today!
Experiencing business growth doesn’t have to be challenging. To evaluate where your business stands and discover how to experience consistent and profitable business growth, take our free assessment.