This article will focus on explaining how to identify innovators and systematically target them through your marketing strategy.
Terri Maxwell, founder and CEO of Share On Purpose, Inc., a business cultivator of purposeful brands. Terri’s purpose is to “inspire potential” and, in addition to a career as a well-known author and speaker, she has launched, owned, sold, or rebranded over 40 companies.
2019 is around the corner and the economy is showing signs of stalling. For small businesses, this is actually great news, as it opens the door to capturing market share from larger, less nimble competitors.
Terri Maxwell joins Jim Blasingame to report on her research about entrepreneurship motivations in the EU compared to the U.S., especially as the two consider taking risks. Part 2 of 2
Terri Maxwell joins Jim Blasingame to report on her recent trip abroad and to discuss how small business owners in Greece, Italy and other countries feel about starting and running a Main Street business, compared to those in the U.S. Part 1 of 2
Terri Maxwell joins Jim Blasingame to reveal why showing your small business’s authentic side is the online equivalent of a silver bullet that no big company – even Amazon – can compete with. Part 2 of 2
Business results are always preceded by a performance culture. I’ve shared well-researched insights over the last few months on how to build a performance culture through Authentic Leadership.
Terri Maxwell joins Jim Blasingame to reveal that too many small businesses are still not keeping up with their digital marketing strategies, and why even a little digital effort works for most customers. Part 1 of 2
Authentic Leadership Creates a Culture of Performance
Authentic Leaders drive business results by building teams that collaborate, motivate and elevate the performance of those around them. This type of leadership actually INSPIRES a culture of performance through the management of results rather than people, time or tasks.
Authentic Leaders: Nature or Nurture
Over the last few months, I’ve introduced research regarding how a certain breed of leadership drives business performance and creates a culture of trust. So, naturally the question of whether Authentic Leaders are born or evolve is a logical question to explore.
The answer may surprise you.
Authentic Leadership: The Key to Attracting and Retaining Millennials
Workers quit leaders, not jobs. When workers voluntarily quit, it creates a tremendous replacement burden of more than 12 percent of pre-tax income for the average company. Yet some organizations report average voluntary turnover of less than half of industry peers. What makes their employees stay? Authentic leadership.
The 3 Principles of Authentic Leadership
Authentic Leadership is a type of leadership style that inspires trust and builds loyalty. Authentic Leaders demonstrate a level of personal character that inspires performance rather than demanding it from employees. It is the authentic leaders (rather than the culture) who actually CREATE an environment that facilitates employee engagement.
Authentic Leadership: The Key to Business Performance
Much has been written about the positive impact of culture and employee engagement on customer satisfaction: a combination known to fuel business performance. But who creates a rich cultural environment, and what positively impacts employee engagement? Authentic Leaders do.
Terri Maxwell joins Jim Blasingame to reveal three practices that contribute to building an integrity-based business, including value, service and integrity. Part 2 of 2
Terri Maxwell joins Jim Blasingame to identify her role as a leader of a social impact accelerator, which is designed to invest in organizations that are dedicated to doing business in an ethical and socially responsible way. Part 1 of 2
The New CMO: Entering the Chief Growth Officer Era
The mission mantra for chief marketing officers (CMOs) has always been straightforward: drive growth. Yet only about a third of CMOs actually deliver measurable results. Make 2018 the year you fully deliver by shifting your mindset—and your title—from marketing to growth.
The 25% Difference: 4 Valuable Lessons From Marketing CEOs
According to a study presented at a recent American Marketing Association conference, 25 percent of CEOs in the U.S. come from a sales and marketing background. The same study also revealed that marketing CEOs tend to gravitate to consumer product goods (CPG) organizations, specifically food, wholesale trade and retail.
The 56% Reality: The power of the integrity-driven brand.
Being unethical is more than bad brand karma; consumers ban bad brands from their wallet and shopping lists. In fact, 56 percent of consumers stop buying from a brand they believe is unethical. But in a crowded marketplace — where almost every brand speaks to its “authentic” credentials — how do you actively convey integrity in a way that matters to buyers?
Marketing Trends 2018: The Strategy, ROI and Connection Playbook
Terri Maxwell, CEO of Share on Purpose that creates, launches and/or invests in companies with innovative ideas that make the world better joins Enterprise Radio to discuss marketing trends for 2018, the strategy, ROI and connection playbook.
Listen to the podcast with host Eric Dye.
Four Secrets of Marketers Who Become CEOs
There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: CEOs with a marketing background.
Here's a look at what gives marketing-focused CEO's the leg up in the business world, and what you can learn from them.