Being unethical is more than bad brand karma; consumers ban bad brands from their wallet and shopping lists. In fact, 56 percent of consumers stop buying from a brand they believe is unethical. But in a crowded marketplace — where almost every brand speaks to its “authentic” credentials — how do you actively convey integrity in a way that matters to buyers?
Marketing Trends 2018: The Strategy, ROI and Connection Playbook
Terri Maxwell, CEO of Share on Purpose that creates, launches and/or invests in companies with innovative ideas that make the world better joins Enterprise Radio to discuss marketing trends for 2018, the strategy, ROI and connection playbook.
Listen to the podcast with host Eric Dye.
Four Secrets of Marketers Who Become CEOs
There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: CEOs with a marketing background.
Here's a look at what gives marketing-focused CEO's the leg up in the business world, and what you can learn from them.
The Art of Sustaining Brand Trust
Brands have only a few seconds before customers lose or gain interest in their narrative—or, worst case scenario, divert their attention away from the brand indefinitely. The sheer amount of competitive noise within the marketplace makes it increasingly more imperative for brands to hook customers and reel in interest at every opportunity that presents itself.