5 Things You’ll be Doing in the Engagement Manager Role
#1 – Managing Projects & Deliverables
There are no small jobs in our portfolio. Each person and task is essential to success. The Engagement Leader is responsible for the tactical day-to-day account work to ensure we are meeting the goals of our clients and projects. Tasks include (but are not limited to) project strategy, social media oversight, advertising strategy, analytics, and reporting.
#2 – Data Analysis & Insights
Responsible for the day-to-day work of the account, the Engagement Leader is in a prime position to analyze results and provide feedback to the team. We are looking for someone who can think critically about data, complete analysis based on the data, then offer recommendations or insights to implement strategic shifts, and improve results. We encourage and empower all our employees to share their opinions and feedback because we believe this is critical to the evolution of our brands.
#3 – Completing Industry Research
Given the ever-changing landscape of digital marketing, we encourage and support our Engagement Leaders in learning about new tools, platforms, and trends that will help us keep our clients ahead of the competition. Our teams consistently strive to improve and innovate our services to provide better results for our clients. Additionally, our clients come from all different backgrounds and industries which offers each employee the opportunity to diversify their knowledge.
#4 – Understanding & Implementing Project Strategy
Every campaign will have a strategy that is tied to a key metric. This is how we ensure the goals of our clients are met. Often, account needs and key metrics shift depending on the clients’ needs. To be successful, every person on the team must understand how their tasks impact the metrics that make up the strategy, and also be able to pivot when needed to ensure we’re always capturing the attention of the target market.
#5 – Team & Client Communication
We provide our team members the flexibility to work 100% remotely. For this reason, effective communication is the lifeblood of our organization. We expect all team members to be available for emails, calls, and meetings during regular business hours, but we often allow the flexibility to set your own schedule. When not working together face-to-face, it is critical that you are providing effective and prompt communication to all your team members and clients.